Moz Domain Authority, commonly called DA, is one of the most widely used SEO metrics in the industry. Even though Google does not use it as a ranking factor, DA plays a major role in how marketers evaluate websites.
Domain Authority was developed by Moz to predict how competitive a website is compared to others in the same niche.
DA is calculated on a scale of 1 to 100. New websites usually start with a low score, while established websites with strong backlink profiles score higher.
No, DA does not directly affect Google rankings. However, the factors that influence DA — such as backlink quality, relevance, and trust — often overlap with real SEO best practices.
DA helps compare websites, evaluate backlink opportunities, and understand overall domain strength. Agencies often use DA to price services and analyze competitors.
At MozProGain, we focus on manual, white-hat techniques that improve DA without increasing spam score.
Final Thought: DA should be used as a guide, not a goal. Sustainable SEO always wins.